New SF barber shop is ditching the 'bro' vibes, creating an inclusive experience for all

Karina Nova Image
Sunday, November 9, 2025
New SF barber shop is ditching the 'bro' vibes for inclusivity

SAN FRANCISCO (KGO) -- A San Francisco barber shop is changing the game when it comes to haircuts.

The Barb Shop is a barber shop without the "bro" vibes. It's designed for people who like short haircuts but may not get the service they want at a traditional shop or salon.

Owner Sheena Lister and barber Ro Gooch joined the ABC7 News Midday show for a live haircut and to chat about what people can expect from the inclusive shop.

Watch the full interview in the media player above.

Copyright © 2026 KGO-TV. All Rights Reserved.