Here's a look at popular 'Late Night Madness' event at Filipino supermarket Seafood City

DALY CITY, Calif. (KGO) -- A supermarket party of sorts is all the buzz right now.

Seafood City is the largest Filipino supermarket chain in North America with a new location that opened in Daly City less than 5 months ago.

Since then, the store's "Late Night Madness" events have been drawing people from all across the Filipino community as a celebration of identity, belonging, and a shared heritage.

Videos show everything from late night specialty food, live dj's, karaoke and dancing.

The grocer hosted its last "Late Night Madness" event of the year last Friday.

Patricia Francisco, Seafood City Supermarket Director of Digital Marketing and Events, spoke with ABC7 News Anchor Karina Nova on November 12 on our weeknight 5:30 p.m. streaming newscast.

Watch the full interview in the video player above.