The 'quarter-zip movement' isn't just a trend, its a lifestyle, founders say
NEW YORK -- A fashion movement is sweeping social media, and it is all about trading sweatpants for sweaters.
It started with one viral TikTok video from Jason Gyamfi and Richard Minor from the Bronx that now has over 23 million views.
Young men across the country are opting for quarter-zips and are posting about leveling up their lives on social media.
Gyamfi graduated from Allegheny College in Pennsylvania with a degree in computer science and when he started interviewing for jobs, he knew it was time to upgrade his look.
"It makes me feel good when you look good, you do good," Gyamfi said.
He posted about his job-seeking attire to his following of thousands and suddenly, the quarter-zip was a revolution.
And it isn't just young men who are ditching the Nike tech and hoodies; tweens and teens from all over are joining in on the movement.
Gyamfi says the idea behind the movement is about personally elevating and motivating at the end of the day.
"The movement is elevation at the end of the day, when you leave your house, you're the best version of yourself, point blank, period," Gyamfi said.
He added it's really not about the clothes.
"The man makes the clothes, not the clothes make the man," Gyamfi said.
