WATCH: SF Chinese New Year Parade 2026 on ABC7

SAN FRANCISCO (KGO) -- The largest Lunar New Year Celebration outside of Asia is on ABC7, the official broadcast partner of the San Francisco Chinese New Year Parade.

The grand marshal for this year's parade was none other than San Francisco native and Olympic freestyle skiing gold medalist Eileen Gu.

PHOTOS: 2026 San Francisco Chinese New Year Parade

San Francisco Chinese New Year Parade: Everything you need to know before you go

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VIDEO: Olympic gold medalist Eileen Gu embraces SF roots, leads SF Chinese New Year Parade celebrations

Bay Area native and six-time Olympic freestyle ski medalist Eileen Gu is bringing her star power to this year's San Francisco Chinese New Year parade.

VIDEO: Huaxing Arts Group SF to be opening act for 2026 San Francisco Chinese New Year Parade

For the second consecutive year, the U.S. Chinese Dance Association is the opening performance for SF's Chinese New Year Parade.

VIDEO: Bay Area artist brings Year of the Horse statue to life for Golden State Warriors

The Lunar New Year ushers in a new zodiac cycle. To celebrate, we introduce you to a local artist working on this year's mascot, Maverick.

VIDEO: Meet the 2026 San Francisco Chinese New Year Parade mascot, Maverick

Maverick has been revealed as the 2026 mascot for San Francisco's Chinese New Year Parade for the Year of the Fire Horse.

VIDEO: Floats for San Francisco Chinese New Year Parade get finishing touches

ABC7 got a sneak peak as crews put the finishing touches on the floats you'll see at Saturday's San Francisco Chinese New Year Festival and Parade.