Oprah Daily's 2025 Beauty O-wards: Shop the best curl cream, face mask and more
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Oprah Daily's 2025 Beauty O-wards have been announced, and skin care, makeup and hair care lovers everywhere will love the products that earned a spot on the list.
Editors at Oprah Daily spent a year putting these products to the test, and they told "ABC News" with steadfast confidence that everything you see here "is worth your time -- and your hard-earned dollars."
From Medicube's collagen-stimulating overnight mask to Alpyn's Super Sculpt Serum that instantly tightens the skin on your neck and face, these products are sure to become staples in your beauty routine.
Best curl cream
medicube Collagen Overnight Wrapping Peel Off Facial Mask Pack
- $32
- Valid: 11/24/2025 to 12/19/2025
This curl cream smooths and repairs damage as it defines curls without the added crunch, and it offers up to 450 degrees of heat protection. It also smells delicous thanks to notes of kumquat, peony and tonka bean.
Best overnight mask
medicube Collagen Overnight Wrapping Peel Off Facial Mask Pack
- $13.30
- $18.90
- Valid: 11/24/2025 to 12/19/2025
This mask is easy to use, won't rub off on your pillow, and it's lightweight for comfortable wear all night that leaves you with a fresh, bright, plumped visage in the morning.
Best lightweight moisturizer
Skinfix Barrier Balancing Water Cream Moisturizer with Hyaluronic Acid
- $54
- Valid: 11/24/2025 to 12/19/2025
If you hate thick creams and prefer a lightweight moisturizer, this feels like a refreshing drink of water for the face without the sticky, greasy feeling.
Best neck serum
This gel serum is formulated to help visibly lift and firm the appearance of wrinkles and sagging skin. It is meant to provide a tightening effect and improving overall elasticity.
Best flosser
Sonic vibrations allow this flosser to go deeper between teeth and offer a much faster and more powerful floss than traditional methods.
Best LED mask
Shark Beauty CryoGlow Cooling + LED Face Mask & Facial Glo Skin Tool
- $349
- Valid: 11/24/2025 to 12/19/2025
With red light that targets dullness and wrinkles and blue light for acne, this Shark Beauty mask is a fantastic way to make time for self-care. It's also FDA-cleared and has built-in cooling pads to depuff the eye area.
Glamnetic
Of all the press-on nails available today, Oprah's team found these stayed on longer than any others and offer a wide variety of styles, shapes, colors and designs to fit every person's style.
Best brow pencil
This pencil offers a good grip for precise application, a spoolie for blending and taming hairs, and it comes in five shades to best match your hair, including one for redheads.
Best exfoliant
Paula's Choice Skin Perfecting 2% BHA Exfoliating Toner Pads for Clear Skin
- $16
- Valid: 11/24/2025 to 12/19/2025
These convenient toner-soaked pads clean dirty pores, gently exfoliate, soothe skin and boost radiance without harsh physical exfoliation that can irritate the face.
Best vitamin C serum
This vitamin C serum is lightweight, non-greasy and helps brighten the skin while defending against environmental hazards that contribute to premature aging.
Best shampoo and conditioner for volume
This Jennifer Aniston-owned hair care brand offers a solution for flat, lifeless strands and contains pea peptides, bamboo essence, amaranth peptides, and bond builders to help boost volume and strengthen hair without the buildup.
Best hair growth serum
This hair growth serum has won multiple awards for its ability to help regrow thin strands, including those lost or thinning due to menopause or after pregnancy. It's a quickly absorbing formula and can help calm the scalp.
Best hair and body mist
Josie Maran Golden Hour - Body + Hair Fragrance Mist with 100% Natural Scents
- $26
- Valid: 11/24/2025 to 12/19/2025
In addition to smelling great, this mist is healthy and hydrating for both your skin and hair.
New and notable
Medicube has its 2025 Holiday Collection, featuring the Overnight Glow-Up Trio, the Essentials Holiday Kit and the Booster Pro Holiday Edition.
This month, BÉIS and Rare Beauty dropped a limited-edition cosmetic accessories collection inspired by the Rare Beauty blush shade Worth. The collection includes The Blush Case, The Makeup Brush Pouch and The Large Cosmetic Pouch. They have since sold out, but you can join the waitlist and shop similar styles online now.
medicube Booster Pro Holiday Gift Set
- $199.90
- $299.90
- Valid: 11/24/2025 to 12/01/2025
More beauty products on sale now
Check out Amazon daily deals for discounts on some of your favorite beauty brands like Dr. Althea, Shark and medicube.
Shark SpeedStyle Pro Flex Professional Performance High-Velocity Hair Dryer System
- $179
- $249.99
- Valid: 11/24/2025 to 12/01/2025
medicube Kojic Acid Turmeric Clarifying Toner Pad
- $15.12
- $21
- Valid: 11/24/2025 to 12/01/2025
Nordstrom's Early Black Friday
Take up to 60% off new markdowns at Nordstrom, including beauty products from brands like NARS, Anastasia Beverly Hills, Lancme and more.
Anastasia Beverly Hills Laminated Look Brow Kit
- $18
- $24
- Valid: 11/24/2025 to 12/01/2025
Anastasia Beverly Hills Brow & Lash Styling Kit
- $24.75
- $33
- Valid: 11/24/2025 to 12/01/2025
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