Stephen Curry has best-selling NBA jersey for 2nd straight season

Golden State Warriors star Stephen Curry couldn't win back-to-back titles last season, but he's a repeat winner in the merchandising game.

For the second straight year, Curry has the NBA's best-selling jersey, according the NBAStore.com.

LeBron James moves from third to second this season after Kobe Bryant's retirement.

Kevin Durant, Curry's new teammate, checks in at No. 3, followed by Russell Westbrook and Kyrie Irving.

Not surprisingly, the Warriors are the top-selling team, followed by the Cleveland Cavaliers, Chicago Bulls, Los Angeles Lakers and New York Knicks.

Top 10 jerseys, by sales:

1. Stephen Curry, Golden State Warriorsbr/>2. LeBron James, Cleveland Cavaliersbr/>3. Kevin Durant, Golden State Warriorsbr/>4. Russell Westbrook, Oklahoma City Thunderbr/>5. Kyrie Irving, Cleveland Cavaliers/p>

6.Kawhi Leonard, San Antonio Spursbr/>7.Kristaps Porzingis, New York Knicksbr/>8.Jimmy Butler, Chicago Bullsbr/>9.Giannis Antetokounmpo, Milwaukee Bucksbr/>10.James Harden, Houston Rockets

Top 10 teams in merchandise:

1. Golden State Warriorsbr/>2. Cleveland Cavaliers/p>

3. Chicago Bullsbr/>4. Los Angeles Lakersbr/>5. New York Knicksbr/>6. San Antonio Spursbr/>7. Oklahoma City Thunderbr/>8.Boston Celticsbr/>9.Philadelphia 76ersbr/>10.Toronto Raptors