Billboard to help San Francisco tourism seen in New York City's Times Square. Here's a look

SAN FRANCISCO (KGO) -- San Francisco is making its mark on the East Coast.

The city's new tourism push includes a billboard in New York City's Times Square.

It's part of a $6 million worldwide campaign "Always San Francisco" launched by San Francisco Travel Tourism Bureau.

RELATED: San Francisco launches multimillion-dollar campaign to boost tourism

The "Always San Francisco" campaign highlights the city's most iconic sights and sounds with a minute-long commercial aimed at attracting tourists.

The city hopes to bring economy back to pre-pandemic levels by welcoming more visitors.

The Times Square ad includes an image of the Golden Gate Bridge with the tagline "Always Spellbinding."