Toys 'R' Us coming back to Bay Area with seasonal pop-up store, reports say: Here's where
SAN FRANCISCO (KGO) -- Are you ready to grow up and be a Toys "R" Us kid, again?
One of America's largest toy stores is making a comeback, just in time for the holidays.
According to PRNewsWire, Toys "R" Us announced it plans to open 10 new flagship stores and 20 seasonal pop-up locations across the United States.
One of those pop-ups will be located on Bay Street in Emeryville, according to CoStar.
It's unclear when that location will open, along with the other pop-ups and new flagship stores.
Several Macy's locations in the Bay Area already feature Toys R Us.
These new locations will be much larger and much more like the traditional Toys "R" Us experience.
MORE: Toys 'R' Us making a comeback, will soon be in every Macy's
The once-storied toy store went bankrupt and closed all its stores in 2018 after 70 years in business. It has attempted several unsuccessful comebacks via various owners.
Toys "R" Us got a new lease on life in 2021, thanks to Macy's partnership, when the two companies agreed to sell toys on Macy's website and opened shops-within-shops at department stores.
WHP Global bought the toy retailer from Tru Kids Inc., which took over the failing brand in a liquidation sale. Tru Kids had opened stores in New Jersey and Texas, but it closed them in early 2021 because of the pandemic.
Both Macy's and Toys "R" Us were hurt by shifting consumer habits and competition from big-box retailers such as Target and Walmart.
Macy's had a turn of fortune back in 2022, outperforming the competition.
CNN contributed to this report
