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Levi Strauss

49ers, Levi's agree to 10-year stadium naming rights extension

  • Jan 26, 2024
Levi Strauss & Company

WATCH IN 60: Richmond school renamed, Levi's jeans exhibit, John Legend's V-Day plans

  • Feb 13, 2020
KGO-TV

WATCH IN 60: Juul ends Prop C support, SFO parking changes, Levi's smart jacket

  • Oct 1, 2019
Jacquard by Google

Levi's, Google launching denim 'smart' jackets

  • Oct 1, 2019

Levi's Plaza sells for more than $800M

  • Jul 30, 2019

Warriors surprise Bay Area families with shopping spree

  • Dec 10, 2018

San Francisco's Levi Strauss takes anti-gun stance

  • Sep 6, 2018

Vintage Levi's jeans from the 1800s sell for nearly $100K

  • May 28, 2018

Latest Videos

3:00

CA says Amazon pressured retailers to boost prices on their websites

  • Apr 21
3:51

Oakland's Mira Flores offers new life to your old clothes: How owner's hometown inspired business

  • Mar 27, 2025
0:20

SF-based Levi's to slash global workforce by up to 15%

  • Jan 26, 2024
0:22

49ers, Levi's agree to 10-year stadium naming rights extension

  • Jan 26, 2024
0:30

Vintage Levi's jeans from the 1800s sell for nearly $100K

  • May 28, 2018
0:51

This Day in History: Levi Strauss patents blue jeans

  • May 26, 2016
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Backlash against Indiana's religious freedom law grows

  • Mar 31, 2015
0:07

Thousands set to flock to Levi's Stadium for 49ers home opener

  • Sep 14, 2014

Latest Stories

@LEVIS/Twitter

Sneakerheads camp out for Air Jordans in San Francisco

Michael Jordan hasn't played in the NBA in 15 years, but his shoes are still incredibly popular. People started camping out in San Francisco on Monday, ahead of Wednesday's release of the new Air Jordans.

  • Jan 17, 2018
ullstein bild/ullstein bild via Getty Images

This Day In History: Levi Strauss patents blue jeans

If it seems like blue jeans have been around forever, that's because they have. They were patented on May 20, 1873.

  • May 20, 2016

Levi Strauss buys very old blue jeans from the 1880s

Wednesday was the 142nd birthday of the blue jean. To celebrate, Levi Strauss bought a very vintage pair of pants dating back to the 1880s.

  • May 22, 2015

Mayors of SF, Oakland lift restrictions on travel to Indiana

The mayors of San Francisco and Oakland ended restrictions on city-funded travel to Indiana Tuesday in response to an amendment passed last week to the state's controversial Religious Freedom Restoration Act.

  • Apr 7, 2015

Indiana governor signs amended version of religious freedom law

Indiana's governor signed an amended version of the State's Religious Freedom Act, which he signed into law just last week.

  • Apr 3, 2015